What we look after
Season and month programmes
The schedule laid out so that readers find their genre in seconds — with dates, venue and a direct way to the tickets.
Box-office news
Advance sales opening, extra performances, last seats. Sent only to those who said they want this kind of news.
Visitor information
For ticket holders: doors, cloakroom, getting there, and the notice nobody likes to send — a change of cast or a cancellation.
Friends and members
Circles of supporters and subscribers get their own mailings with pre-sales and invitations, separate from the general list.
House rules
An audience gives its address out of curiosity. We return the favour by not wearing that curiosity out.
Subscribed means subscribed
Buying a ticket does not put anyone on the newsletter. Only a confirmed sign-up does.
Rhythm instead of noise
A venue that has three premieres a month does not need to write every other day. We agree a frequency and keep to it.
Practical mail stays practical
A message about a cancelled evening contains the cancellation and the refund — not the next promotion.
Leaving is part of the programme
One click unsubscribes. No form, no questionnaire, no reminder a week later.
Contact
For venues and organisers, for complaints about a mailing and for blocklist operators:
Read every working day. Complaints about unwanted mail come first.